Why Name Brands?
Ultimate Bugout Bags has partnered with the outdoor industry's top name brands to bring you the highest quality bug out bag on the market. So what's the big deal about name brands? Basically, quality control.
The simple truth is: more than 95% of the items in the outdoor gear industry are imported. We have tried several times to build an "All American" bug out bag. It simply cannot be done without leaving out items that are desperately needed, and charging twice as much for the bags.
So, faced with the fact that we need to use imported items in our quality bug out bags, we set out to find the best items, from the best manufacturers. What we found in this process was pretty interesting. We discovered that there are basically two types of items that can be imported.
1. Cheap items that are made to look like more expensive items. These often come bundled in the cheap kits you see in the red bags that litter Amazon and Walmart.
2. Items that are designed by American companies, that are built to their specs, but built overseas.
Brands, i.e. Coleman,SOG, Schrade have their engineers design their products in the USA, and then have over-seas companies build to those specifications. So basically, they're simply buying cheap labor.
Name brands that have items built offshore are basically concerned with two things, cost and quality. If a brand has their items built too cheaply, they have warranty issues and poor consumer ratings. This is the kiss of death in the outdoor gear industry. Simply put, a Brand-Name item is tied to quality via the Brand-Name's accountability to their consumers.
So, it seemed logical for us to build relationships with the best brands in the industry. So we did, and we buy their gear in bulk, passing the savings on to our customers. This strategy has paid off for us big-time. We have been building and selling bug out bags for years and we have had less than 7 returned bug out bags since 2012.
By focusing on brand name items, that are highly rated, we have eliminated the hit and miss quality issues that comes with buying items in bulk from unknown Chinese companies like so many of our competitors do. By being authorized dealers for all of the companies that we use, we are able to handle any warranty issues that may arise by exchanging those items and keeping our customers happy.
The bottom line is, we could sell a cheaper bug out bag by bulk ordering from offshore companies that build products to their own specifications. But we couldn't build a quality bag that we could stand behind. At the end of the day, our name is on the bag, and we're damn proud of the product we put out. This is why we sell America's Best Bug Out Bags, period.